



© 2026. Irvine, California 92618
Choi is a product, commercial, and business development executive with over 20 years of experience building a track record of originating, structuring, and closing multi-million-dollar partnerships that drive sustainable revenue growth, and enterprise value. He specializes in building repeatable, partner-led go-to-market systems that improve unit economics, accelerate pipeline velocity, and reduce customer acquisition cost and churn.
We bring deep expertise that augment your teams.
Our experts work closely with your team to develop comprehensive product roadmaps, ensuring alignment with your business goals and market demands.
We help you analyze market trends, competitor offerings, and customer feedback to create innovative products that meet and exceed market expectations.
International Expansion &
Go-To-Market Partnerships
Our tailored sales strategies are designed to drive substantial market share and revenue increases.
By integrating our unique approach to sales engagement activities and designing inside/outside sales teams, we ensure that your growth is scalable for the long term, whether D2C, B2C, B2B and/or indirect through distribution.
Sales Planning, Channel Partnerships
& Demand Generation
We help position your products for success in new and existing territories, leveraging our extensive network of distribution and go-to-market partners and their regional experience.
From identifying and recruiting launch partners to structuring your product or services for international markets to hedging against macroeconomic shifts, we will guide you and your team.
Product Strategy &
Innovation Pipeline
Deep systems thinking,
end-to-end solutions that deliver.
We help technology leaders navigate ambiguity, design scalable systems, and make high-conviction decisions.
Strategy for complex systems.
CHOI STRATEGIES




© 2026. Irvine, California 92618
Choi is a product, commercial, and business development executive with over 20 years of experience building a track record of originating, structuring, and closing multi-million-dollar partnerships that drive sustainable revenue growth, and enterprise value. He specializes in building repeatable, partner-led go-to-market systems that improve unit economics, accelerate pipeline velocity, and reduce customer acquisition cost and churn.
We bring deep expertise that augment your teams.
Our tailored sales strategies are designed to drive substantial market share and revenue increases.
By integrating our unique approach to sales engagement activities and designing inside/outside sales teams, we ensure that your growth is scalable for the long term, whether D2C, B2C, B2B and/or indirect through distribution.
We help position your products for success in new and existing territories, leveraging our extensive network of distribution and go-to-market partners and their regional experience.
From identifying and recruiting launch partners to structuring your product or services for international markets to hedging against macroeconomic shifts, we will guide you and your team.
Our experts work closely with your team to develop comprehensive product roadmaps, ensuring alignment with your business goals and market demands.
We help you analyze market trends, competitor offerings, and customer feedback to create innovative products that meet and exceed market expectations.
International Expansion &
Go-To-Market Partnerships
Sales Planning, Channel Partnerships
& Demand Generation
Product Strategy &
Innovation Pipeline
Deep systems thinking,
end-to-end solutions that deliver.
We help technology leaders navigate ambiguity, design scalable systems, and make high-conviction decisions.
Strategy for complex systems.
CHOI STRATEGIES




© 2026. Irvine, California 92618
Choi is a product, commercial, and business development executive with over 20 years of experience building a track record of originating, structuring, and closing multi-million-dollar partnerships that drive sustainable revenue growth, and enterprise value. He specializes in building repeatable, partner-led go-to-market systems that improve unit economics, accelerate pipeline velocity, and reduce customer acquisition cost and churn.
We bring deep expertise that augment your teams.
Our tailored sales strategies are designed to drive substantial market share and revenue increases.
By integrating our unique approach to sales engagement activities and designing inside/outside sales teams, we ensure that your growth is scalable for the long term, whether D2C, B2C, B2B and/or indirect through distribution.
We help position your products for success in new and existing territories, leveraging our extensive network of distribution and go-to-market partners and their regional experience.
From identifying and recruiting launch partners to structuring your product or services for international markets to hedging against macroeconomic shifts, we will guide you and your team.
Our experts work closely with your team to develop comprehensive product roadmaps, ensuring alignment with your business goals and market demands.
We help you analyze market trends, competitor offerings, and customer feedback to create innovative products that meet and exceed market expectations.
International Expansion &
Go-To-Market Partnerships
Sales Planning, Channel Partnerships
& Demand Generation
Product Strategy &
Innovation Pipeline
Deep systems thinking,
end-to-end solutions that deliver.
We help technology leaders navigate ambiguity, design scalable systems, and make high-conviction decisions.
Strategy for complex systems.
CHOI STRATEGIES